What Makes Specialty Coffee Special?

Denisa Vitova
8 min readOct 15, 2019

Gaku Ito, The Trip Boutique’s local curator, coffee expert, and the head barista at Auer & Co., Zurich, answers all your caffeine-related questions: What makes specialty coffee so special? How is instant coffee made and is it really as bad as they say? And can local coffee shops survive in a world dominated by Costa, Starbucks, and other, larger-than-life coffee chains?

I knew that the hotel…

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Denisa Vitova

BA in Literature and Linguistics, MA in Creative Writing. Published by The London Magazine, Ambit, Firewords, The Moth and others. Now works in media.